Alyne Group publishes digital marketing resources in 4 formats: case studies showing what a finished engagement produced, how-to guides that walk a process end to end, platform comparisons for buyers choosing between tools, and shorter posts on work in progress. Every format covers the same 4 service lines.
Most people arrive here at one of 3 points: working out whether a problem is worth solving, comparing the people who could solve it, or already running something and looking for the next move.
The formats below are written for different points in that sequence. Reading a comparison when you have not yet scoped the problem is how a buyer ends up choosing a tool before knowing what it has to do.
Still Scoping the Problem
01
Start with the how-to guides. They walk one process end to end, name the decisions it turns on, and are written to be useful whether or not you hire anyone to run it.
Comparing Who Could Do It
02
Start with the marketing guides and case studies together. A study shows what a finished engagement produced and what the client cleared us to report, which is the closest thing to a reference you can read without a call.
Choosing Between Platforms
03
Start with the comparisons. Each one covers what genuinely differs between 2 platforms, and says what to check yourself rather than asserting a winner on your behalf.
4 formats, each answering a different kind of question. All of them cover the same 4 service lines, so a reader who arrived for one and needs another does not have to start over.
Case Studies
Published engagements, each reporting only the figures the client cleared. Where a study reports no number, it says so rather than substituting a softer claim.
One process, start to finish, including the decisions it turns on and the order they have to be made in. Written to be usable by a team running it themselves.
Shorter posts on work in progress: something that broke and what fixed it, a change on a platform we support, a pattern showing up across several accounts.
Every format above is written against one of 4 service lines. If you already know which line your question belongs to, start there instead of at the top.
The seo resources sit inside Lead Generation rather than as a category of their own, because search is one channel in a program rather than a service Alyne sells on its own.
If the answer is not in here yet, describe the situation and we will point you at the closest thing we have, or tell you plainly that we do not have one.
No. These are the industries where we have dedicated experience and solutions. If your industry is not listed, we will review your business and tell you whether our approach is a good fit.
There is no fixed schedule. A study is published when a client clears one, and a guide when a process has been run enough times that writing it down is worth doing.
That is what they are written for. Each guide names the decisions a process turns on and the order to make them in, which is the part that is hard to work out alone.
Search sits inside the Lead Generation library rather than in a category of its own, because Alyne runs it as one channel inside a program rather than as a standalone service.
A case study on the service line you are considering, then the comparison if a platform choice is part of the decision. Between them they cover what we would otherwise spend the first call explaining.