Berkshire Hathaway

Results

+30%

Reduction in operational complexity

+15%

Increase in conversion rates

+25%

Increase in organic traffic

Client Overview

Berkshire Hathaway HomeServices is a real estate brokerage franchise network designed for today’s real estate market. Our brand is proud to serve everyone, from first-time home buyers to clients looking for a new, perfect home. When you work with us, you can always expect network members who are down-to-earth, local experts focused on providing you with the very best in service, skills, and support.

Challenges

Shopify website performance: Our client faced challenges in Shopify website performance speed optimizing and responsiveness. With increasing complexity due to app integrations and customizations.
Low conversion rate: Challenges for low conversion rates include identifying and addressing friction points in the user journey, optimizing website design and functionality, and refining targeting and messaging to better align with customer needs and preferences.
Low SEO rank: Challenges for low SEO rank include fierce competition for visibility, algorithmic changes impacting search engine rankings, and the need for comprehensive optimization strategies to improve website authority and relevance.

Services Offered

Team DWH gathered requirements, analyzed the client’s challenges, understood the business goals, and identified the need to:

Shopify and Website Development

We specialize in crafting bespoke e-commerce solutions tailored to elevate brands and optimize user experiences for seamless online shopping journey.

Conversion rate optimization

Analyze user behavior, identify pain points, and implement strategic improvements to maximize website conversions, ultimately enhancing customer engagement and boosting revenue for your business.

SEO optimization

Our SEO services encompass comprehensive strategies to enhance online visibility, drive organic traffic, and elevate search engine rankings for sustained digital growth.

Our Goal

Shopify Website: Our goal for Shopify websites is to create captivating and user-friendly online stores that effectively showcase products, optimize conversions, and elevate the brand’s online presence for sustained growth and success.
Optimize conversion rate: Our goal for optimizing conversion rates is to implement data-driven strategies that enhance user experience and website performance, ultimately driving more conversions and maximizing revenue for our clients.
SEO optimization: Our goal for SEO optimization is to improve website visibility, drive organic traffic, and boost search engine rankings through strategic analysis and implementation of effective optimization techniques.

How did we achieve this?

Team DWH gathered requirements, analyzed the client's challenges, understood the business goals, and identified the need to:

Conversion Rate Optimization (CRO)

Achieving conversion rate optimization entails analyzing user behavior, identifying bottlenecks, and implementing strategic improvements to enhance website performance and drive increased conversions effectively.

Conversion Rate Optimization (CRO)

SEO optimization

Conducted keyword research, localized website content, executed backlink campaigns, and optimized technical SEO to enhance search engine visibility and relevance in target countries.

SEO optimization

Conducted keyword research, localized website content, executed backlink campaigns, and optimized technical SEO to enhance search engine visibility and relevance in target countries.

Developed a targeted keyword strategy

Developed a targeted keyword strategy: Optimizing on-page content and meta tags. Initiated a backlink-building campaign, focusing on quality and relevance. Implemented technical SEO improvements, such as site speed optimization and mobile responsiveness.

Developed a targeted keyword strategy

Optimizing on-page content and meta tags. Initiated a backlink-building campaign, focusing on quality and relevance. Implemented technical SEO improvements, such as site speed optimization and mobile responsiveness.